Showcase Britain 2025 International Travel Buyers' Familiarisation Trip Fund

Showcase Britain 2025 is VisitBritain’s international business-to-business (B2B) hosted buyer programme, providing UK tourism suppliers and destinations opportunities to connect with over 100+ hosted international travel buyers and enabling these buyers to experience new product and itinerary ideas first-hand with a view to generating new business sales across the nations and regions of Britain through a series of educational visits.The Showcase Britain 2025 International Travel Buyers’ Familiarisation Trips Fund (“the Fund”) provides opportunities for either VisitScotland, Visit Wales, Destination Development Partnerships (if established) or Local Visitor Economy Partnerships (if accredited) in England only to apply for grant funding.  This is a restricted competition whereby an eligible tourism organisation may only apply for grant-funding to deliver the respective trip to their area.Successful grant applicants will be responsible for the end-to-end hosting and delivery of all aspects of the familiarisation trips ranging from hotel accommodation and meals to entry to attractions and transportation.  This will involve close liaison with local tourism suppliers of high repute and international travel trade readiness to ensure that the international travel buyers receive an outstanding visitor experience, relevant to their specific market requirements, that will inspire buyers to include their visited region and products in future inbound programmes.The Fund will operate from 14 October 2024 (amended from 7 October due to extended application deadline,) to 28 February 2025 with a total budget allocation of up to £200,000. The level of funding available is relative to the trip party size, market and duration / number of overnight stays.This Fund is being managed by VisitBritain’s Industry Engagement Team.