Mindset extended reality (XR): Digital therapeutics for mental health

Who can apply

Your project

Your project must:

• have total eligible costs between £200,000 and £300,000

• last between 12 to 18 months

• carry out all of its project work in the UK

• intend to exploit the results from or in the UK

• start by 1 July 2025

• end by 31 December 2026

Projects must always start on the first of the month, even if this is a non-working day. You must not start your project until your Grant Offer Letter has been approved by Innovate UK. Any delays within Project Setup may mean we need to delay your project start date.

You must only include eligible project costs in your application.

Lead organisation

To lead a project or work alone your organisation must:

• be a UK registered business of any size

• collaborate with other UK registered organisations, if collaborative

More information on the different types of organisation can be found in our Funding rules.

Academic institutions cannot lead or work alone.

Project team

To collaborate with the lead, your organisation must be one of the following UK registered:

• business of any size

• academic institution

• charity

• not for profit

• public sector organisation

• research and technology organisation (RTO)

Each partner organisation must be invited into the Innovation Funding Service (IFS) by the lead to collaborate on a project. Once partners have accepted the invitation, they will be asked to login or to create an account in IFS. They are responsible for entering their own project costs and completing their Project Impact questions in the application.

To be an eligible collaboration, the lead and at least one other organisation must apply for funding when entering their costs into the application.

Non-funded partners

Your project can include partners that do not receive any of this competition’s funding. Their costs will count towards the total eligible project costs.

Subcontractors

Subcontractors are allowed in this competition.

Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.

You can use subcontractors from overseas but must make the case in your application as to why you cannot use suppliers from the UK.

You must provide a detailed rationale, evidence of the potential UK contractors you approached and the reasons why they were unable to work with you. We will not accept a cheaper cost as a sufficient reason to use an overseas subcontractor.

All subcontractor costs must be justified and appropriate to the total project costs.

Number of applications

A business can only lead on one application in this competition but can be included as a collaborator in two further applications.

If a business is not leading any application, it can collaborate in any number of applications.

An academic institution, research and technology organisation, charity, not for profit or public sector organisation can collaborate on any number of applications.

Sanctions

This competition will not fund you, or provide any financial benefit to any individual or entities directly or indirectly involved with you, which would expose Innovate UK or any direct or indirect beneficiary of funding from Innovate UK to UK Sanctions. For example, through any procurement, commercial, business development or supply chain activity with any entity as lead, partner or subcontractor related to these countries, administrations and terrorist groups.

Use of animals in research and innovation

Innovate UK expects and supports the provision and safeguarding of welfare standards for animals used in research and innovation, according to best practice and up to date guidance.

Applicants must ensure that all of the proposed work within projects, both that in the UK and internationally, will comply with the UKRI guidance on the use of animals in research and innovation.

Any projects selected for funding which involve animals will be asked to provide additional information on welfare and ethical considerations, as well as compliance with any relevant legislation as part of the project start-up process. This information will be reviewed before an award is made.

Previous applications

You can use a previously submitted application to apply for this competition.

If you have previously submitted an application that reached our assessment stage, you can re-apply once more with the same proposal.

If there are minor differences to the proposal, but it is judged by us to be ‘not materially different’, the same rule applies.

We will not award you funding if you have:

• failed to exploit a previously funded project

• an overdue independent accountant’s report

• failed to comply with grant terms and conditions

Subsidy control (and State aid where applicable)

This competition provides funding in line with the Subsidy Control Act 2022. Further information about the Subsidy requirements can be found within the Subsidy Control Act 2022 (legislation.gov.uk).

Innovate UK is unable to award organisations that are considered to be in financial difficulty. We will conduct financial viability and eligibility tests to confirm this is not the case following the application stage.

EU State aid rules now only apply in limited circumstances. Please see the Windsor Framework to check if these rules apply to your organisation.

Further Information

If you are unsure about your obligations under the Subsidy Control Act 2022 or the State aid rules, you should take independent legal advice. We are unable to advise on individual eligibility or legal obligations.

You must always make sure that the funding awarded to you is compliant with all current Subsidy Control legislation applicable in the United Kingdom.

This aims to regulate any advantage granted by a public sector body which threatens to, or actually distorts competition in the United Kingdom or any other country or countries.

This award is classified as a Subsidy which does not form part of your Minimal Financial Assistance or De Minimis allowance.

Funding

Up to £3.7 million has been allocated to fund innovation projects in this competition. Funding will be in the form of a grant.

If your organisation’s work on the project is commercial or economic, your funding request must not exceed the limits below. These limits apply even if your organisation normally acts non-economically but for the purpose of this project will be undertaking commercial or economic activity.

The balance between your total eligible project costs and the amount of grant awarded must be funded by the organisations receiving the grant.

For industrial research projects, you can get funding for your eligible project costs of:

• up to 70% if you are a micro or small organisation

• up to 60% if you are a medium sized organisation

• up to 50% if you are a large organisation

For more information on company sizes, please refer to the company accounts guidance.

If you are applying for an award funded under State aid Regulations, the definitions are set out in the European Commission Recommendation of 6 May 2003.

Research participation

The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them. Of that 30% you can get funding for your eligible project costs of up to:

• 80% of full economic costs (FEC) if you are a Je-S registered institution such as an academic

• 100% of your eligible project costs if you are an RTO, charity, not for profit organisation, public sector organisation or research organisation

Your proposal

The aim of this competition is to develop digital therapeutic extended reality (XR) solutions to provide mental healthcare services. These solutions will optimally be applied and trialled following an R&D cycle of between 12 to 18 months. Solutions must have the potential to be adopted at scale to form part of the UK’s formal mental healthcare ecosystem.

Your project must undertake industrial research and development in the application of extended reality (XR), to provide mental healthcare therapeutic solutions. Your proposal must include the design and features of your solution and how it will be applied.

Portfolio approach

We want to fund a variety of projects across different technologies, technological maturities and location. We call this a portfolio approach.

Specific themes

Your project must focus on the following:

The application of extended reality

A digital therapeutic for mental health through the application of Extended Reality (XR) which includes creative technologies, virtual reality, networked or augmented reality, mixed reality, haptics, holograms, immersive software and immersive audio.

Solutions for moderate and severe mental health conditions

Solutions for those living with moderate (where the condition makes daily life difficult) and severe (where conditions make daily life extremely difficult) mental health illness. Specifically, XR therapeutic solutions that positively improve the impairment, disability and distress experienced by those living with mental health difficulties at any point in their life course. Solutions are strongly encouraged, in particular, where the mental health difficulties have an impact on education, employment and daily life.

Solutions that can be applied at all clinical levels

Solutions for use at any point in the care pathway, at all clinical levels, which have the ambition to seek regulatory approval, adoption and scale, as and where appropriate.

Research categories

We will fund industrial research projects, as defined in the guidance on categories of research.

Projects we will not fund

We are not funding projects that are:

• early stage, feasibility research

• unsuitable for potential trial following an R&D cycle of between 12 to 18 months

• not using immersive or XR technologies

• not focused on developing digital therapeutics for mental health conditions

• targeted at primarily mild conditions in the generalised wellbeing space

We cannot fund projects that are:

• dependent on export performance, for example, giving a subsidy to a baker on the condition that it exports a certain quantity of bread to another country

• dependent on domestic inputs usage, for example, giving a subsidy to a baker on the condition that it uses 50% UK flour in their product

29 October 2024

Online briefing event: register to attend

Briefing slides will be available to download from Supporting Information after the event

18 February 2025

Invite to interview

10 March 2025

Interview panel starts

21 March 2025

Interview panel ends

28 March 2025

Applicants notified

Before you start

You must read the guidance on applying for a competition on the Innovation Funding Service before you start.

Before submitting, it is the lead applicant’s responsibility to make sure:

• that all the information provided in the application is correct

• your proposal meets the eligibility and scope criteria

• all sections of the application are marked as complete

• if collaborative, that all partners have completed all assigned sections and accepted the terms and conditions (T&Cs)

You can reopen your application once submitted, up until the competition deadline. You must resubmit the application before the competition deadline.

What we ask you

The application is split into four sections:

1. Project details.

2. Application questions.

3. Finances.

4. Project Impact.

Accessibility and Inclusion

We welcome and encourage applications from people of all backgrounds and are committed to making our application process accessible to everyone. This includes making reasonable adjustments, for people who have a disability or a long-term condition and face barriers applying to us.

You can contact us at any time to ask for guidance.

We recommend you contact us at least 15 working days before this competition’s closing date to allow us to put the most suitable support in place. The support we can provide may be limited if you contact us close to the competition deadline.

You can contact Innovate UK by email or call 0300 321 4357. Our phone lines are open from 9am to 12pm and 2pm to 5pm UK time, Monday to Friday (excluding bank holidays).

1. Project details

This section provides background for your application and is not scored.

Application team

Decide which organisations will work with you on your project and invite people from those organisations to help complete the application.

Application details

Give your project’s title, start date and duration.

Research category

Select the type of research you will undertake.

Project summary

Describe your project briefly and be clear about what makes it innovative. We use this section to assign the right experts to assess your application.

Your answer can be up to 400 words long.

Public description

Describe your project in detail and in a way that you are happy to see published. Do not include any commercially sensitive information. If we award your project funding, we will publish this description. This can happen before you start your project.

Your answer can be up to 400 words long.

Scope

Describe how your project fits the scope of the competition. If your project is not in scope, it will not be sent for assessment. We will tell you the reason why.

Your answer can be up to 400 words long.

2. Application questions

The assessors will score all your answers apart from questions 1, 2, 3 and 14. You will receive feedback for each scored question. Find out more about how our assessors assess and how we select applications for funding.

You must answer all questions. Your answer to each question can be up to 400 words long. Do not include any website addresses (URLs) in your answers.

Question 1. Applicant location (not scored)

You must state the name and full registered address of your organisation and any partners or subcontractors working on your project.

We are collecting this information to understand the geographical location of all applicants.

Question 2. Animal testing (not scored)

Will your project involve any trials with animals or animal testing?

You must select one option:

• Yes

• No

We will only support innovation projects conducted to the highest standards of animal welfare.

Further information for proposals involving animal testing is available at the UKRI Good Research Hub and NC3R’s animal welfare guidance.

Question 3. Permits and licences (not scored)

Will you have the correct permits and licences in place to carry out your project?

We are unable to fund projects who do not have the correct permits or licences in place by your project start date.

You must select one option:

• Yes

• No

• In process of being applied for

• Not applicable

Question 4. Need or challenge

What is the business need, technological challenge, or market opportunity behind your innovation?

Explain:

• the main motivation for the project

• the business need, technological challenge or market opportunity

• whether you have identified any similar innovation and its current limitations, including those close to market or in development

• any work you have already done to respond to this need, for example, if the project focuses on developing an existing capability or building a new one

• the wider economic, social, environmental, cultural or political challenges which are influential in creating the opportunity, such as incoming regulations

Question 5. Approach and innovation

What approach will you take and where will the focus of the innovation be?

Explain:

• how you will respond to the need, challenge or opportunity identified

• how you will improve on any similar innovation that you have identified

• whether the innovation will focus on existing technologies in new areas, the development of new technologies for existing areas, or a totally disruptive approach

• the freedom you have to operate

• how this project fits with your current product, service lines or offerings

• how it will make you more competitive

• the nature of the outputs you expect from the project, for example, reports, demonstrator, know-how, new process, product or service design, and how these will help you to target the need, challenge or opportunity identified

You can submit one appendix to support your answer. It can include diagrams and charts. It must be a PDF no larger than 10MB. It can be up to two A4 pages but must be in 11 point font size.

Question 6. Team and resources

Who is in the project team and what are their roles?

Explain:

• the roles, skills and experience of all members of the project team that are relevant to the approach you will be taking

• the resources, equipment and facilities needed for the project and how you will access them

• the details of any vital external parties, including subcontractors, who you will need to work with to successfully carry out the project

• if your project is collaborative, the current relationships between project partners and how these will change as a result of the project

• any roles you will need to recruit for

You can submit one appendix, with a short summary of the main people working on the project to support your answer. It must be a PDF no larger than 10MB. It can be up to two A4 pages but must be in 11 point font size.

Question 7. Market awareness

What does the market or markets you are targeting look like?

Describe:

• the target markets for the project outcomes, including if clinical at what point in the care pathway the intervention is aimed at, and other potential markets, either domestic, international or both

• the size of the target markets for the project outcomes, backed up by references where available

• the structure and dynamics of the target markets, including customer segmentation, together with predicted growth rates within clear timeframes

• the target markets’ main supply or value chains and business models, and any barriers to entry that exist

• the current UK position in targeting these markets

• the size and main features of any other markets not already listed

If your project is highly innovative, where the market may be unexplored, describe or explain:

• what the market’s size might be

• how your project will try to explore the market’s potential

Question 8. Outcomes and route to market

How are you going to grow your business and increase long term productivity as a result of the project?

Explain:

• your current position in the markets and supply or value chains outlined, and whether you will be extending or establishing your market position

• your target customers or end users, and the value to them, for example, why they would use or buy your product

• your route to market

• your plans for potential trials and demonstrations following a successful outcome

• how you are going to profit from the innovation, including increased revenues or cost reduction

• how the innovation will affect your productivity and growth, in both the short and the long term

• how you will protect and exploit the outputs of the project, for example, through know-how, patenting, designs or changes to your business model

• your strategy for targeting the other markets you have identified during or after the project

If there is any research organisation activity in the project, describe:

• your plans to spread the project’s research outputs over a reasonable timescale

• how you expect to use the results generated from the project in further research activities

Question 9. Wider impacts

What impact might this project have outside the project team?

Describe and, where possible, measure the economic benefits from the project such as productivity increases and import substitution, to:

• external parties

• customers

• others in the supply chain

• broader industry

• the UK economy

Describe and, where possible, measure:

• any expected impact on government priorities

• any expected environmental impacts, either positive or negative

• any expected regional impacts of the project

Describe any expected social impacts, either positive or negative, on, for example:

• quality of life

• social inclusion or exclusion

• jobs, such as safeguarding, creating, changing or displacing them

• education

• public empowerment

• health and safety

• regulations

• diversity

Question 10. Project management

How will you manage your project effectively?

Explain:

• the main work packages of your project, indicating the lead partner assigned to each and the total cost of each one

• your approach to project management, identifying any major tools and mechanisms you will use to get a successful and innovative project outcome

• the management reporting lines

• your project plan in enough detail to identify any links or dependencies between work packages or milestones

You must submit a project plan or Gantt chart as an appendix to support your answer. It must be a PDF no larger than 10MB. It can be up to two A4 pages but must be in 11 point font size.

Question 11. Risks

What are the main risks for this project?

Explain:

• the main risks and uncertainties of the project, including the technical, commercial, managerial and environmental risks

• how you will mitigate these risks

• any project inputs that are critical to completion, such as resources, expertise, and data sets

• any output likely to be subject to regulatory requirements, certification, ethical issues and other requirements identified, and how you will manage this

You must submit a risk register as an appendix to support your answer. It must be a PDF no larger than 10MB. It can be up to two A4 pages but must be in 11 point font size.

Question 12. Added value

How will this public funding help you to accelerate or enhance your approach to developing your project towards commercialisation? What impact would this award have on the organisations involved?

Explain:

• what advantages public funding would offer your project, for example: appeal to investors, more partners, reduced risk or a faster route to market

• the likely impact of the project outcomes on the organisations involved

• what other routes of investment or means of support you have already engaged with and why they were not suitable

• how any existing or potential investment or support will be used in conjunction with the grant funding

• what your project would look like without public funding

• how this project would change the R&D activities of all the organisations involved

Question 13. Costs and value for money

How much will the project cost and how does it represent value for money for the team and the taxpayer?

In terms of your project goals, explain:

• your total eligible project costs

• the grant you are requesting

• how each partner will finance their contributions to your project

• how this project represents value for money for you and the taxpayer

• how it compares to what you would spend your money on otherwise

• the balance of costs and grant across the project partners

• any subcontractor costs and why they are critical to your project

Question 14. Video Submission (unscored)

Describe or show the problem you are looking to solve.

Different members of your team can open Pitchtape directly from this application and film the answers to different topics. Once you are happy with your clips you can stitch them together to create a single video. Your video must be no more than two minutes long.

Your video does not need to be a high budget production. It is your opportunity to showcase your dedication and we look forward to gaining deeper insights into your commitment to your project.

In your video pitch, you must:

• describe or show your digital content

• include an excerpt of your proposed digital XR therapeutic solution

After you have submitted your video in Pitchtape, a notification will appear here. Make sure you check this link works before continuing with your application. There may be a delay in your video uploading onto IFS from Pitchtape, so please ensure you allow ample time for submitting your application.

Your submission will be stored securely and only accessible to your project team and Innovate UK.

If there are any confidentiality concerns that prevent you from discussing specific content in the video, please make a note of this in your written response to this section.

3. Finances

Each organisation in your project must complete their own project costs, organisation details and funding details in the application. Academic institutions must complete and upload a Je-S form.

For full details on what costs you can claim see our project costs guidance. You can also view our application finances video.

4. Project Impact

This section is not scored but will provide background to your project.

Each partner must complete the Project Impact questions before being able to submit the application.

More information can be found in our Project Impact guidance and by viewing our Impact Management Framework video.

Innovate UK complies with the requirements of UK GDPR and the Data Protection Act 2018, and is committed to upholding data protection legislation, and protecting your information in accordance with data protection principles.

Assessment

Your application will be reviewed by three independent assessors based on the content of your application and their skills or expertise relevant to your project. All of the scores awarded will count towards the total score used to make the funding decision unless you are notified otherwise.

You can find out more about our assessment process in the General Guidance.

Your submitted application will be assessed against these criteria:

Mindset 2024 - Assessor guidance for applicants.pdf (opens in a new window)

Interviews

If your application passes the first stage of assessment, you may be invited to attend an interview, where you must give a presentation. Your interview will take place either online or at a designated location. The date and time of your interview will be included in your invitation.

Before the interview and by the deadline stated in the invitation email, you:

• must send a list of who will attend the interview

• must send your interview presentation slides

• can send a written response to the assessors’ feedback

List of attendees

Agree the list with your consortium. Up to five people from your project can attend, ideally one person from each organisation. They must all be available on all published interview dates. We are unable to reschedule slots once allocated.

Presentation slides

Your interview presentation must:

• use Microsoft PowerPoint

• be no longer than 10 minutes

• have no more than 10 slides

• not include any video or embedded web links

You cannot change the presentation after you submit it or bring any additional materials to the interview.

Written response to assessor feedback

This is optional and is an opportunity to answer the assessors’ concerns. It can:

• be up to two A4 pages in a single PDF or Word document

• include charts or diagrams

Interview

After your presentation the panel will spend 20 minutes asking questions. You will be expected to answer based on the information you provided in your application form, presentation and the response to feedback.

After your interview

The panellists will individually score your application and these will be averaged for your overall interview score. This score will supersede the one you received from initial assessment unless stated otherwise in the competition brief. We will notify you whether you have been successful or not by email and you will receive feedback on your interview within a week of notification.

Background and further information

If you are successful in this competition, you may be expected to support evaluation activities.

These activities can include, engaging with collaboration or knowledge sharing programmes facilitated by UKRI during the lifetime of your project or the lifetime of the Mindset project portfolio.

These terms will be stated explicitly in your Grant Offer Letter (GOL). You will receive the GOL if you are successful in this competition, and if your project passes the necessary UKRI due diligence at the onboarding phase.

Briefing slides

Briefing slides will be available to download here after the briefing event.

If your application is successful

If you are successful with this application, you will be asked to set up your project.

You will be notified by email on the date published for this competition. Notifications may be sent any time up to 5pm.

You must follow the unique link embedded in your email notification. This takes you to your Innovation Funding Service (IFS) Set Up portal, where we gather the information to set up your project.

Watch our video on what steps there are before a project starts.

During the project set up you will be assigned a delivery executive who will guide you through the whole project set up process.

Following your email notification, you will need to provide the following within 5 days (including weekends and bank holidays):

• the name and contact details of your project manager and project finance lead

• a finance contact for all partners

• a copy of your bank details

You will need to provide the following within 30 days (including weekends and bank holidays):

• a collaboration agreement, if collaborative

• an exploitation plan

You will have 90 days (including weekends and bank holidays) to complete all of your project set up. Within this time, you will also be required to submit:

• project location

• any answers to financial queries we have requested

• any requested documentation to support your project such as a spend profile

Your funding offer may be withdrawn if project setup is not completed within this or an alternative timeframe as advised by Innovate UK.

In order for us to process your claims, you must make sure you have a valid UK business bank account. It can take several weeks for a new account to be created if required. We recommend starting this process as early as possible to avoid any delays to your project start date.

The bank account which grant is to be paid into must:

• be a business account in the same name as the organisation listed in IFS

• be from a UK bank regulated by the Prudential Regulation Authority (PRA)

• have a cheque and credit clearing facility

Online accounts are eligible as long as they meet the above criteria.

Innovate UK will accept most banking societies apart from:

• Viva Wallet

• Intesa Sanpaolo

• Equals Money UK Limited

• Modulr FS Limited

If you have any doubts that your bank account will not meet Innovate UK's funding criteria, you can use the sort code checker. If you input the sort code and find a tick next to the ‘BACS Direct Credit payments can be sent to this sort code’, this will give you an indication that the bank account you hold is acceptable.

Finance checks

We will carry out checks to make sure you are an established company with access to the funds necessary to complete the project.

You must check your IFS portal regularly and respond to any requests we have sent for additional information to avoid any delays.

Failure to complete project setup may result in your grant offer being withdrawn.

During our financial due diligence checks you must provide evidence of how you will finance your project costs for the duration of your project. Grant claims are submitted three months in arrears.

Your Grant offer letter (GOL)

Once you have successfully completed project setup, we will issue your GOL.

The GOL will be made available on your IFS portal. You will need to sign and upload this for us to approve. Once approved we will send you an email with permission to start your project on your confirmed start date.

You must not start your project before the date stated on your email and GOL. Any costs incurred before your agreed start date cannot be claimed as part of your grant.

If your GOL is approved on or before the fifteenth of the month it will be dated from the first of that month. If your GOL is approved after the fifteenth, it will be dated the first of the next month.

If your application is unsuccessful

If you are unsuccessful with your application this time, you can view feedback from the assessors. This will be available to you on your IFS portal following notification.

Sometimes your application will have scored well, and you will receive positive comments from the assessors. You may be unsuccessful as your average score was not above the funding threshold or your project has not been selected under the portfolio approach if this is applied for this competition.

Find a project partner

If you want help to find a project partner, contact Innovate UK Business Connect.

Support for SMEs from Innovate UK Business Growth

If you receive an award, you will be contacted about working with an innovation and growth specialist at Innovate UK Business Growth. This service forms part of our funded offer to you.

These specialists focus on growing innovative businesses and ensuring that projects contribute to their growth. Working one-to-one, they can help you to identify your best strategy and harness world-class resources to grow and achieve scale.

We encourage you to engage with Innovate UK Business Growth, delivered by a knowledgeable and objective specialist near you.

Protecting your innovation

A Secure Innovation campaign has been developed to help founders and leaders of innovative startups protect their technology, competitive advantage, and reputation.

This was developed by UK’s National Protective Security Authority (NPSA) and the National Cyber Security Centre (NCSC).

Data sharing

This competition is operated by Innovate UK.

Innovate UK is directly accountable to you for its holding and processing of your information, including any personal data and confidential information. Data is held in accordance with our own policies. Accordingly, Innovate UK and Innovate UK Business Connect will be data controllers for personal data submitted during the application.

Innovate UK’s Privacy Policy

Innovate UK Business Connect Privacy Policy

Innovate UK complies with the requirements of UK GDPR and the Data Protection Act 2018, and is committed to upholding data protection legislation, and protecting your information in accordance with data protection principles.

Contact us

If you need more information about how to apply or you want to submit your application in Welsh, email support@iuk.ukri.org or call 0300 321 4357.

Our phone lines are open from 9am to 12pm and 2pm to 5pm UK time, Monday to Friday (excluding bank holidays).

Innovate UK or any of our partners will not tolerate abusive language in any written or verbal correspondence, applications, social media or any other form that might affect staff.